Chapter 15 Summary: Planning for Instructional Implementation
The reading suggests to use persuasion for instructors or
participants to readily adopt the instruction, known as ‘planned change.’ The
job of the instructional designer is to cultivate buy-in for adopting the
instructional intervention. There are four components to the process:
innovation, communication, time, and social system. Innovation depends on the
relative advantage, or usefulness, as well as user compatibility, innovation
complexity (if it is too difficult, users will be reluctant to use it), ability
to try it on a small scale first (sample), and ability to observe the results.
Communication is key to the process, and determines who should communicate the
planned change, whether it be the ID, or the SME; the recommended is whoever
has more in common with the selected group. Time is considered alongside who
adopts the change first, and this varies depending on the product. The social
system involves the relationships amongst members of the target group, and who
will communicate the benefits or adoption, or resistance.
The CLER model stands
for configuration, linkages, environment and resources. Configurations
represents the networks of relationships within the organization, with four
categories: individuals, groups, institutions and cultures. Linkages to
determine informal and formal relationships to serve as communication links.
The environment represents the physical, social, and intellectual forces
contained within a configuration and can affect the innovation by providing a
supportive, inhibitive, or neutral atmosphere. Resources are used to support
the implementation process, and can be in the form of money, or finances,
company infrastructure, a database, web-based instruction, personnel resources
to provide training or facilitation, or even the use of tablets. In planning
the instruction using the CLER model, first consider the company’s configuration,
the individual instructional designer, group, and the institutions to establish
the key relationships. Determine the management linkages, and the supporting
environment, and whether it supports the project or not.
Another model is the TPC – technical, political and
cultural. To go into detail about this model: technical recognizes how the
innovation will affect work processes, while political means power and
influence of relationships, and cultural recognizes the company’s values.
There are many decisions when it comes to training programs.
First, there is program promotion, or getting members to enlist in the training
by advertising it. Next, there are many delivery considerations, depending on
the size and structure of the organization. Classroom facilities such as
training rooms, as well as media equipment selection are considerations for
delivery. Instructors are another implementation decision, and this depends on
scheduling to minimize impact on productivity as well as instructor training to
increase knowledge and skills. Supervisors play an important role in preparing
people for training, and what the employee is expected to do.
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